What are your company’s “big rocks?”

Tammy Johnston is the president and CEO of The Financial Guides
By Tammy Johnston
You may or may not have heard the story about the University Professor that taught the lesson of the big rocks.
Here is the short version: At the front of the lecture hall the professor pulled out a large glass jar, a few big rocks, some gravel, some sand, and some water. First he put the big rocks in the jar, followed by the gravel, then the sand, and finally the water until the jar was completely full. He then asked the class what they learned from the demonstration.
One student answered, “it doesn’t matter how full your schedule is, you can always fit something more in.”
The Professor answered, “No. The lesson is, if you don’t put the big rocks in first, they will never fit.”
The biggest reason most people have problems accomplishing their goals in life and in business is because they never take the time to determine what their big rocks are.
What are the goals you have for your business? What is your big vision, what is your mission, what are your values? Are you doing what you want to be doing or are you letting life, your customers, your suppliers, society push you around and fill your time with gravel, sand, and water?
In order to fit the big rocks in you need to know what your big rocks are. What are your big marketing rocks? What are your big training rocks? What are your big systematizing rocks? What are your other big rocks?
Then you need to make them a priority, put them into your schedule, and protect them. We all know how fast a day, a week, a month, and then a year can get filled with the day to day tail chasing. Treat your big rocks just as you would a client appointment. The other stuff will fit around them.
Take control of your direction and your time. See the positive difference it makes. You’ll love the momentum.
“Action expresses priorities.”
Mohandas Gandhi
Tammy Johnston is the president and CEO of The Financial Guides: www.thefinancialguides.com.
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Tags: Business, financial planning, Marketing, money, planning
Category: Business