“…Her ‘prentice han’ she tried on man, and then she made the lasses!” – Robbie Burns
With Robbie Burns Day just behind us, bartenders across Canada have confirmed that more women are ordering more scotch.
Industry experts have also substantiated the findings that lead us to expect the lassies joined the laddies in orders of a wee dram on Robbie Burns Day, January 25.
Nothing could make the women who work with William Grant & Sons more excited.
“Over my past nine years in the spirits industry, I have seen more and more women coming out to the scotch seminars and education classes. It’s an exciting time for us in the category, where women are appreciating and exploring both single malts and blended whiskies.” said William Grant & Sons Canada National Brand Manager Beth-Anne Perry.
Some quick facts about scotch drinking women in Canada:
- According to a survey conducted by Ipsos Reid for William Grant & Sons, 30 per cent of serious whisky drinkers are women.
- Whisky Live – The world’s premier whisky tasting show that comes to Canada every Fall confirmed an above 10 per cent increase in women participants from 2010 to 2011. They attribute the increase to a scotch renaissance and whisky cocktails.
Jan Westcott, president and CEO at Spirits Canada says, “There is definitely strong anecdotal evidence that women are drinking more whisky. It is a recent phenomenon and we are hearing it both from the industry and from various liquor board product consultants.”
“There are so many different styles now and a wide range of flavors and aromas, there really is something for everyone. That variety has made more whisky drinkers out of women,” said Alan Sayne, resident of the Scotch Malt Whisky Society recently on an MSNBC.com interview.
Right alongside the increased interest in whisky, more women are playing growing role in the distilling industry.
William Grant & Sons CEO Stella David has been with the company since 2009. In an industry that was historically dominated by men, she is one of a few women executives in the business that have taken leading roles.
The scotch industry had a lot to celebrate this Robbie Burns day, so here is to an elegant wee dram and a toast to the lassies.
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