BC Liquor Stores continue support as Dry Grad enters 13th year
BC Liquor Stores are stepping up their support of the 2013 Dry Grad campaign by collecting donations.
BC Liquor store customers will be able to show their support for the Dry Grad campaign by contributing a donation before March 31. Donors get a special token of appreciation for the campaign which kicked off on Feb. 25.
This money, coupled with other money collected by organizers and supporters through the rest of the year, will be used to organize alcohol-free high school graduation parties.
There has been a steady rise of interest among parents in organizing alcohol-free graduation ceremonies due to safety and other concerns since the mid-1990s.
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The Dry Grad campaign is a consequence of this heightened interest. This year’s event includes 250 schools from 55 school districts across the province.
“Dry Grad is a terrific program that will help the Class of 2013 celebrate in a fun and safe manner and it is something I support every year. I encourage British Columbians to make a donation to support students in celebrating their hard work and success,” said energy minister Rich Coleman, who is charge of alcohol in B.C.
BC Liquor Stores have been a major backer of the Dry Grad campaign. Last year, the provincial entity helped out with more than $540,000.
In its 13th year, the annual fundraising event has collected more than $4.4 million in support of the campaign.
“The Dry Grad Campaign is one of the more significant initiatives we support as part of our corporate social responsibility program, and it is a great example of our customers’ and staff commitment to their communities,” said Roger Bissoonadatt of the Liquor Distribution Branch (LDB).
The Retail Council of Canada has recognized the importance of this program by awarding its Corporate Social Responsibility Initiative Award to BC Liquor Stores in 2007.
Category: British Columbia