Dedicated to oil and gas industry professionals
The Western Canadian oil patch has plenty of interesting stories and a new magazine from Calgary publisher Leadstone Group intends to tell them.
The premiere issue of the Oilfield PULSE debuted during the recent Global Petroleum Show at the Stampede Grounds.
According to publisher Jim Graham, the trade journal will be telling the stories of the people, the companies, and the communities that make up one of the most vibrant oil patches in the global industry.
“We are concentrating on people and companies. Basically our formula is to follow the people. If you follow the people, it covers everything,” said Graham.
“By following individual people we get to know about what they do, what they’ve designed and what they’ve invented.”
The Oilfield PULSE works in conjunction with the Oilfield HUB, a 24/7 online marketing ecosystem comprised of oil and gas service and supply companies and the products and services they provide. Oilfield HUB connects industry vendors with energy companies, guiding them to member’s products and services.
“The Oilfield PULSE is connected at the hip to the Oilfield HUB. We’re unique in that perspective that no other magazine has that system where we can actually generate leads from within and we offer our clients on both sides on the HUB and the PULSE the privileges of membership,” said Graham.
Graham worked for the well-known Roughneck magazine for 25 years until 2010. He retired to write a novel and relax, but the high-energy newsman and lover of all things oil patch found that lounging by the pool just wasn’t for him. When Leadstone CEO Kevin Turko suggested he join the Calgary-based company to oversee the Oilfield PULSE, he jumped at the chance.
Graham looks just like you’d expect a veteran of the Alberta oil patch: tall and lean like one of the province’s legendary cowboys, with a few wrinkles around the eyes from glinting into the Prairie sun. But he also has a ready laugh and is quick to tell a joke. You can imagine him standing around a rig with the other roughnecks, swapping a few lies before heading back to the grease and the sweat and the hard work that is life in the Patch.
Like his customers, Graham has a keen eye for the business end of an oilfield venture. He knows the secret to longevity is providing value to his advertisers. That’s why he was so excited about hitching Oilfield PULSE to the Oilfield HUB.
“The Oilfield PULSE is designed as a trade journal for the oil and gas supply industry, for the people who probably do more advertising than everyone else in the industry, but do all the work. They are constantly looking for new markets,” said Graham. “That’s our focus – to enhance that ability, to get them out in front of the right kind of people.”
Together with Managing Editor Andrea Turko and creative marketing specialist Rio Lapointe, Graham assembled the premiere edition of Oilfield PULSE . The next issue will be available in August.