The Shock Trauma Air Rescue Society’s CEO Rescue in the Rockies for STARS has broken the record for raising the single largest dollar amount in one day with $1.3 million for the program.
Shock Trauma partnered with five prominent Calgary-based chief executive officers and dropped them in Kananaskis Country, 25 kilometres northeast of Canmore, just east of Lake Minnewanka. Using only their cell phones to collect donations, the executive officers had no choice but to “earn” their survival by remaining on the mountain until they raised $100,000 each, at which point they were “rescued” by Shock Trauma Air Ambulance. Each executive officer went exceeded their original goal.
“Participating in this challenge was a privilege by knowing what we were able to accomplish together,” said Altacorp Capital Inc. president George Gosbee, one of the survivors. “We’d like to thank our family, friends and colleagues who generously donated funds to help ensure that STARS’ emergency medical response services stay in the air as a valuable resource for our region.”
Joining Gosbee in the operation were MEG Energy Corporation president and chief executive officer Bill McCaffrey, Precision Drilling Corporation president and chief executive officer Kevin Neveu, Sanjel Corporation chairman Don MacDonald, and RMP Energy Limited executive chairman Craig Stewart.
The executive officers faced a series of challenges while on the mountain, including the “TELUS King of the Mountain” survivor challenge, which rewarded an extra $10,000 in to Neveu, who lit a fire first and boiled a pot of water using the limited resources at his disposal. McCaffrey won a hot lunch for raising the most money on the mountain in half an hour.
“The outcome of this event has been quite remarkable, and we hope it motivates our challengers to participate again next year,” said Dr. Greg Powel, Shock Trauma chief executive officer. “We also hope it struck a chord for the adventurous and philanthropic spirit of future challengers.”
In support of CEO Rescue in the Rockies for STARS, TELUS created a unique wireless infrastructure to enable fundraising efforts from the remote site.
Funds raised through CEO Rescue in the Rockies for STARS will support Shock Trauma’s mission of providing a safe, rapid, highly specialized emergency medical transport system for the critically ill and injured.
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