Social media campaign aims to help Calgary moms-to-be with prenatal care
Calgary health authorities are expecting a baby boom and have launched a fundraising campaign to support local prenatal health initiatives.
“Nearly half (40 per cent) of the 50,000 babies expected to be born in Alberta this year will be born in Calgary,” said Dr. Doug Wilson, Clinical Department Head, Department of Obstetrics and Gynecology, University of Calgary.
The Heart 2 Heart Facebook page will feature a gallery of Calgary "baby bumps."
“In 2007, Calgary set a record with more than 10,000 babies born. Now, four years later, we are looking to double that.”
With more babies expected to be born in Calgary this year than ever before, Eras Communications, a local marketing communications agency, in partnership with the Department of Obstetrics and Gynecology, has launched Heart 2 Heart Calgary, an awareness campaign that utilizes guerilla marketing and social and traditional media to raise funding and support for prenatal health in Calgary.
One in ten Alberta families does not get their wish for a healthy pregnancy. Every day, two families in the province lose their baby as a stillbirth or neonatal death.
“As the city with one of the highest birth rates in Canada, we want to connect with moms-to-be outside of their doctor appointments—through social media and in the community, to raise awareness of maternal health and ultimately reduce the outcome of premature labour,” said Dr. Wilson.
“Knowledge is power and the more expectant women know about pregnancy, the better the outcome for their growing baby.”
The awareness campaign utilizes Facebook and Twitter, where expectant moms and families-to-be are invited to join and share their thoughts and experiences, including a gallery featuring the baby bumps of Calgary. Posters and tent cards will be available at local obstetric departments and maternity businesses, as well as handed out at random to pregnant women around the city.
Julie Jenkins, a local lifestyle photographer, has agreed to host a photo contest for a lucky mom-to-be to have her pregnancy professionally photographed.
Category: Calgary
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